3D Experiential Marketing in International Industrial Fair
نویسندگان
چکیده
منابع مشابه
Rethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملInternet-based experiential learning in international marketing: the case of Globalview.org
The paper discusses a unique Internet-based learning forum, Globalview.org (www.globalview. org), which involves the construction of international business plans for real companies seeking internationalisation. The purpose of global cases is to link student teams in international collaborative learning projects by empowering students to participate in setting learning goals and learning process...
متن کاملThe Application of Experiential Marketing in China's Real Estate
This paper discusses Experiential Marketing as a new marketing model of a new era of economic, is necessary to be used in the real estate marketing, and propose that in real estate marketing processes works such as positioning, experiencing, surround ings and other aspects should be done well. We can conclude that in order to make the experiencing marketing become an important link in the proce...
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ژورنال
عنوان ژورنال: Journal of Economics and Behavioral Studies
سال: 2016
ISSN: 2220-6140
DOI: 10.22610/jebs.v8i1(j).1207